Following the wild success of Shangwe Mtaani, the consumer promotion that Safaricom ran late last year, the company has now come up with another promotion campaign dubed Shinda Ma Mili with Stori Ibambe. Only pre-pay customers are eligible for the campaign which has over 250M worth of prizes.
The campaign will run for 60 days and here is how it will work. Participating customers will receive an offer requiring them to spend a certain amount on airtime based on their average daily usage. Upon reaching the target amount, they will be awarded airtime equivalent to 100% of the Daily Target. They will also be awarded 100 entries every time they hit their Daily Target and entered into a draw. To check entries, dial *460#.
Winners – This campaign is also regional, and the regions have been divided into 8. Nairobi, Western, Coast, North Easter, Eastern, Mt. Kenya, Nyanza and Rift Valley. Every region will have winners of its own, as well as a regional grand prize winner.
The Grand prize will see one winner from each of the eight regions stand a chance to win Kshs2 million as well as an additional Kshs1 million which they will be able to donate to a community project of their choice.
To take part in the promotion, customers will only be required to use their Safaricom line either to make a call, send short messages or use data to stand a chance to win prizes when they reach their Stori Ibambe target.
Here’s a tabulated summary of the promotion.
|Prize||Winning Frequency||Winners per region||No. of Winners||Total Number of Winners|
|Cash KES. 2 Million + charity donation to the community of KES. 1 Million||Grand draw||1||8||8|
|Cash KES. 1 Million||Weekly||1||8||64|
|M-KOPA Solar Kit||Weekly||7||56||448|
|Cash M-PESA KES. 1,000||Daily||100||800||48,000|
|Airtime (Bamba 100)||Daily||500||4,000||240,000|
|Airtime (Bamba 50)||Daily||600||4,800||288,000|
|Airtime (Bamba 20)||Daily||3,000||24,000||1,440,000|