Coca Cola. It is always in every function and event whether for the younger or older generation. A party is not a party without a coca-cola bottle. This soda has been around us for as long as anyone can remember and now, the Coca-Cola Company has decided to reward its loyal customers by launching a promotion dubbed ‘Changamkia Mamilli na Coca-Cola’.

The promotion will run for twelve weeks starting 22nd May to 22nd August 2017 and in these 12 weeks, one lucky customer will win a million shillings every week, resulting to 12 millionaires in 12 weeks. This will be the grand prize every week dubbed ‘Under the Crown’. In addition, there will be daily winners of cash prizes of Kshs50, KShs100, KShs200, Kshs500, Kshs1000 and Kshs5000 or 15 free SMS and 15 MBs Safaricom Data bundles.

The Marketing Manager Kenya, Coca-Cola – CEWA, Lucy Oduor, during the promotion launch said, “As a brand, we hold our consumers with high esteem because they play an integral role to us as a business and we always seek to fulfill their needs by providing quality products. We are using a reward system to appreciate customers for their loyalty.”

The products that are part of this promotion include; Coca-Cola, Fanta and Sprite. They can be identified by a yellow crown available at all local retail outlets countrywide.

To stand a chance to win, consumers must purchase 200ml, 300ml or 500ml returnable glass bottles of Coca-Cola, Fanta or Sprite and check under the yellow crowns for an eight-digit alphanumeric code. They will then send an SMS with the code to the short-code number 40111.

Terms of service do apply and consumers must be eighteen years and above as well as be registered users on Safaricom, Airtel, Orange or Yu mobile networks.

Every week, draws for the weekly grand prize of Kshs.1 Million will be conducted. Winners will be contacted through the mobile phone number 0791087785.

Here is a tabulated grid to learn more about the winnings:

 

Prize

Frequency

Number of Winners

Total Number of Winners

1

Kshs 1,000,000

Weekly

1

12

2

Kshs. 50

Daily

500

45,000

3

Kshs.100

Daily

250

21,000

4

Kshs. 200

Daily

50

4,200

5

Kshs. 500

Daily

25

2,100

6

Kshs.1000

Daily

12

1,008

7

Kshs.5000

Daily

12

1,008

8

15MB + 15SMS Safaricom Bundle

Daily

37,067

3,113,628

 

 

 

 

3,187,956