When the severely endangered Northern White Rhino needed wider recognition and awareness, there was need for a strategy that would help save it from extinction. The ‘Most Eligible Bachelor’ campaign came into play and set the message straight forward. Sudan, the only male Northern White remaining reminded us that he was the only on remaining to save a species. Through Tinder with the collaboration of OlPejeta Conservancy, Sudan gained popularity and coverage. All this was done to get funds to be able to undertake scientific research to save the entire species of northern White Rhino from imminent extinction.
Oglivy Africa was the brains behind this campaign. This put them on top of the Marketing and public Relations radar as they were feted for been the best “New Media PR” Campaign of the Year and “Not for Profit” Campaign of the Year in the recently held annual PRSK awards.
This particular campaign has also clinched awards in the Clio Awards with two Bronze Clio Awards in Public Relations and Social Media, while in Clios Health and Wellness Awards, the campaign earned a Grand Clio for the best Social Media, and two Gold awards in the Direct and Public Relations Categories. The campaign has a total of 49 awards both local and international under its belt.
Other than gracing the environmental related PR world, Oglivy Africa has also undertaken campaigns in the corporate world. This include “Why the Future is Kenya”, a campaign championed by Coca-Cola, which has won The “Best Brand PR” campaign as well as Safaricom’s Athletics Series which emerged first runners up in the “Best Sports Marketing” Campaign and “Best Brand PR” campaign all recognised at the MSK awards.
What does it take to break glass ceilings in the Kenyan and Global PR and Marketing world?
As Catherine Karanja, the Managing Partner-Ogilvy Public Relations plainly puts it “Team work has led us to where we are, and we seek to continually make great strides towards the work we do. We look forward to even doing greater as we strategize for the coming year.”
There is more to come from Oglivy Africa. Expect more eye catching and awareness related campaigns on the next TV advert, Billboard, Newspaper, Google Ads and even a dating social App.