The Kenyan Blog Awards competition is back bigger and better. This year’s awards themed “Content is King” will bring together various online content creators including corporate organizations, celebrities, SMEs, county governments, and national government agencies for an evening to celebrate the growth of the Kenya blogging space.
With rapid development in internet awareness and penetration, the corporate world has discovered that the internet is the fastest and the most convenient platform to reach out to its target audience.
More and more Kenyans continue to plug into the information super highway as blogs emerge as a vital source of information ranging from breaking news to analysis or commentary. Blogs are increasingly commanding more authority as alternative sources of information. Through blogging there is now a second force for reporting. Bloggers are starting to influence mainstream content and opinions on topics ranging from technology, fashion, sports, politics and many other areas.
The awards started with the submission phase which ended on 18th February, enabling individuals to recommend their blogs or their favorite blogs for consideration. A group of 5 judges then went through the submissions, picking the best 5 in each category. It is in the judging phase that the quality of each blog plays a great role in determining which of the 5 is capable of winning in the voting phase. Monday 2nd March marked the start of the voting phase where each of the 5 nominees will be required to rally their readers to vote in their favor. Kenyans can vote for their favourite blogs at blogawards.co.ke/vote.
Speaking at the launch of the voting phase at Intercontinental Hotel Nairobi, the BAKE Chairman Kennedy Kachwanya said; “In line with our theme this year, we believe that bloggers continue to play a very important role in creation of quality content. We however need an increase in variety to cover topics such as Agriculture, Health and Education among other areas that rarely get any coverage. Our goal as BAKE is to ensure that the stories from every Kenyan are told. We believe this can be done.”
Kenya has the third highest number of blogs in Africa. It is estimated that there are currently 15,000 created Kenyan blogs with the Bloggers Association of Kenya (BAKE) having registered 7,000 blogs. There are 450Million created blogs worldwide.
Airtel is the gold sponsor for the Kenyan Blog Awards 2015.