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Growing up in the highlands of Nyeri, the Safari Rally was just about the most exciting thing that ever happened to my village. There was an almost tangible excitement every time Easter came calling and people knew that the annual event was nigh. I can barely remember much about it except that the village came out in droves just to watch the high speed cars that seemed to defy the unforgiving terrain that is my part of Central Kenya.

This year’s edition of the KCB Safari Rally has brought back the traditional dates, and with it the nostalgia of the past rallies that many of us remember so well. Who can forget racing legends like Joginder Singh, Shekhar Mehta and more recently household names like Patrick Njiru, Ian Duncan and Carl Tundo?

This year’s rally will be flagged off at the KICC grounds on Good Friday and will see a host of drivers start the grueling journey Nairobi, Machakos and Meru counties. There have always been safety concerns surrounding fast cars but there is an assurance that the Media, police and county governments will make sure that things run smoothly. Other than the authorities, safety is a joint effort and spectators are also urged to be vigilant and generally well behaved and mindful of their activities during the rally.

Speaking during the official launch of this year’s KCB Safari Rally at a Nairobi Hotel, KCB Director of Logistics Mr. James Asiko said that KCB group aims to leverage on the various sports disciplines in order to grown their portfolio. “We find fulfillment when we see new talent being nurtured across the country while at the same time engage our customers and rally enthusiasts who always look out for something to enjoy especially when we go out to the grassroots level to thrill them”, he added. KCB has been the title sponsor for six years now.

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