NIC1In an undeniable appreciation of the role of the increasingly growing blogging community in Kenya, NIC Bank has come on board as a sponsoring partner for this year’s Kenyan blog Awards. NIC is sponsoring the Business Category, which singles out bloggers who publish creative content towards informing and growing entrepreneurship in the country. This is NIC’s maiden sponsorship of the awards.

This year’s blog awards themed ‘content is king’ have attracted over 2,000 submissions and these have been narrowed down to 88 nominees spread out in 18 categories. These numbers are indicative of the fact that the Kenyan blogging space is growing and continuously bringing together content creators including corporate organizations, celebrities, SME’s county governments and even National Government.

Voting has been ongoing since 2nd March and will end on 30th April. The annual awards gala night where winner will be announced will be held at Intercontinental Hotel on May 2nd 2015.

“The use of Technology has today become an important contributor to the economic growth and development of country.  NIC Bank will continuously seek opportunities to support initiatives that are geared towards adoption and use of ICT particularly among the youth.  The youth, below the age of 35, consists over 75 per cent of the population in the country and we have to empower them for the prosperity of Kenya. This is in alignment to Kenya’s Vision 2030 social pillar which places the youth at the center of economic development and prosperity of this country.” said NIC Bank Group Managing Director John Gachora.

Mr. Gachora further noted that the blogging community mostly comprises of the youth, and this is the generation that is has embraced the internet to the full. Blogging therefore is a good platform for companies to get information out to their target audience. Kenyans are continuously logging into the internet as blogs emerge as a vital source of information ranging from breaking news to analysis or commentary. Blogs are increasingly commanding more authority as alternative sources of information.

The chairman of the Bloggers Association of Kenya Kennedy Kachwanya had this to say about the NIC sponsorship, “We are grateful to NIC Bank for the sponsorship.  We will be working with the Bank to see how they can come in to support the online community.”

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