The anticipated follow-up movie of all time “Avengers: Age of Ultron is finally set for release in Kenya. The super hero movie will now be showing at the digital planet media cinema theatres in Nairobi and Kisumu this season.
With the premier screening event already done in the country, Kenyan movie buffs are in for a treat as Planet Media Cinemas joins in the global premiere campaign. Planet Media Cinemas is set to see to it that the country goes by the release schedule for digital block buster movies.
The commitment to deliver digital movies in Kenya follows the recent completion of a digital migration project for its Planet Media Cinemas in Kisumu and Nairobi. The migration, from analogue cinema screening to digital format, makes Planet Media Cinemas, the first movie theatre house in Kenya to adopt the new digital standard ahead of an expected global transition set for mid-next year.
Globally, movie theatres are rushing to complete their conversions to digital formats as all leading movie distributors continue to reaffirm a mid-2013 cut-off date to cease analogue 35mm film distribution.
Planet Media’s Cinema’s, the multimedia arm of Nakumatt has already invested heavily in some of the most advanced digital movie screening equipment to guarantee exceptional experience for viewers as they also strive to deliver 99% of all Block buster movies to this shores simultaneously with their global release.
In Kenya, Planet Media Cinemas have installed new digital cinema systems with specifications technically known as 4K 3D and High Frame Rate (HFR) capabilities running on Dolby Screen Servers. With HFR 3D, digital format, patrons at Planet.
Media Cinema, enjoy a smoother and more life-like picture as the eye sees twice the number of images per second. With the commissioning of the new digital film projectors, Planet Media Cinema patrons also enjoy better sound clarity.
The thrilling sequel to the Avengers, the movie that broke box office records in 2012 becoming the third highest-grossing film worldwide; has not been released in the U.S. but has already grossed $201.2 million overseas.