In line with the hyped digital migration, Safaricom has rolled out a home broad band device dubbed ‘TheBigBox’ to leverage on Safaricom’s extensive 3G and growing 4G data network to access content via a unique set top box offering.
The DVB-2 device is a unique hybrid data solution that will enable subscribers to view TV content and share data connectivity as it targets the largely untapped home market. Safaricom is also aiming at enabling subscribers to harness the power of the internet with content on the go.
Apart from access to several TV channels in High Definition, the set top box comes with applications to choose from not to forget video on demand features through video services such as YouTube. Users also have an option of using the device as a Wi-Fi hotspot for up to ten users, supporting data-heavy applications and making it the market’s first wholesome internet product that caters for the growing number of customers who are looking for an integrated home entertainment solution.
Safaricom is targeting the estimated 2.4 Million households out of the 3.2 million households that have access to digital television sets but are not using any of the set top boxes currently available in the market.
The Big box currently available in all safaricom shops comes in two payment plans; The first option; the easy payment will allow subscribers to access the set-top box through a six month installment plan that will cost them an initial Sh4,999 with an additional Sh999 being charged monthly for six months.
The package includes access to free-to-air TV stations as well as an allocation of up to 6GB a month in data bundles in addition to free Youtube viewing. The one-off payment; will allow the subscriber to purchase the set-top box for a one-off fee of Sh9,999to access free-to-air channels, up to 6GB in data bundles a month and free YouTube access. Subscribers can also opt to buy bundles of up to 50GB for just Sh4,000.
Customers will be in a position to top up their accounts through M-PESA using predefined USSD and WAP interfaces.