VISA in conjunction with Total Kenya will be giving out fuel through TOTAL’S fuel card- the TOTAL Bon voyage in a promotion dubbed “Total freedom with visa”. Even with the knowledge of how advantageous cashless payment is in this time and day, the promotion aims to also reward visa users as they enjoy the usual benefits.
The promotion launched at Total’s Limuru is also looking to inform of the convenience of paying for their fuel with their Visa cards, and encourage everyday spend by highlighting the various services available with Visa credit and debit cards.
“Total freedom with visa” aimed at rewarding loyal motorists embracing cashless payments, will see motorists who pay for their fuel using VISA credit or debit cards at TOTAL service stations across the country entered into the promotion. The promotion running for eight weeks will have two daily winners receiving a full tank of fuel & one weekly winner receiving a year’s worth of fuel.
According to a report released by Financial Services Deepening (FSD) Kenya in February 2015, one of the key barriers to card usage in Kenya is the lack of information on the full value of the card. Consumers are not aware that they can use their card for other purposes besides withdrawing cash.
Most of the time, Kenyans are afraid to indulge in cashless payment for fear of fraud. Visa, a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments is looking to change the notion through the campaign.
Merchants also hardly embrace the services with fear that payment is not ensured. Visa’s own VisaNet capable of handling more than 47,000 transaction messages with fraud protection for consumers and assured payment for merchants is however enough assurance of a convenient and seamless service.
This is why total Kenya has set out to continue offering a host of payment options at the pump to make paying for fuel and other commodities band services at TOTAL service stations as convenient as possible for motorists. TOTAL service stations are a key interaction point between the service station and the customers therefore the stations look to continuously offer innovative payment solutions that make purchases as seamless as possible.