Avril

“If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music.”

These were the words of Albert Einstein. Yes, the man who had the highest IQ ever recorded in human history actually said that he saw his very intelligent, very smart life, in terms of music. See music is a universal language, spoken and appreciated by all. That is why we nod our heads and dance to Flavour’s Ada Ada despite not understanding 99% of the things he sings in his native Igbo language. Music knows no age, language, social class or background.It hits you, regardless of who or what you are, painlessly.

Expect nothing short of high quality music and world class entertainment, therefore, when Coke Studio Africa premiers on the 11th of October 2015. The music show returns to our screens for its third season, looking to present to the African continent top of the art musical performances from some of the best artists in Africa, and is promising to be the best season yet.

This is because the new season features 27 of the créme de la créme of Africa’s music industry,(an increment from the 26 that were there in Season 2) who for the past three months have worked with internationally renowned producers to record exciting new and unique music which will leave you asking for more, and appreciating African culture and diversity a little more.

One gets all jittery and excited just by taking a look at the star-studded line-up of artistes which includes, from Kenya-Sauti Sol, Avril, Wangechi, Elani, Jua Cali and Victoria Kimani; from Tanzania-Ali Kiba, who will be making his first appearance on the show,Ben Pol, Vanessa Mdee and Fid Q. Artists featured from Uganda include Jose Chameleone, Maurice Kirya and Juliana Kanyamozi, and from Mozambique, Neyma, G2, Dama Do Bling and Hernani Da Silva. Nigeria brings forth some of the biggest names in the industry like Olamide, Ice Prince, 2 Face Idibia, Yemi Alade, Flavour and Di’ja. To top it all, American R&B sensation Ne-yo (Calm down ladies. I know his voice does things to you, but calm down for a minute and read on) is the guest star of the season’s finale, where he will perform Africa’s biggest mash-up with five of the artists, including our very own Wangechi.

Unlike the past seasons where paired artists had to do individual songs, one after the other, this time round it is all about mash-ups, which is a current trend in the music world. Let me simplify that for those of us who are not exactly conversant with musical terms. A mash-up is a song or a composition is one that is created by blending two or more pre-recorded songs, usually by overlaying the track of one song seamlessly over the track of another, to come up with an entirely new piece featuring elements from both original songs. This will be the core element of the season.

Speaking about Coke Studio Africa Season 3, Coca-Cola’s Strategic Marketing Manager Colas, Vivian Achieng, says, “Coca-Cola views the music show as a means of appreciating our millions of consumers across the continent by bringing the best of African and international entertainers on one platform. Following the success of the first two seasons, we are excited to introduce the new mash up format as a core element of season three, supported by multi-talented artistes and a world class production team.”

The beauty of the show is its non-competitive format, where rather than working to find an ultimate winner, the main objective is to bring together artists from different countries with different musical capabilities to work together with the sole purpose of uniting the African continent through music.

You know you are in for a treat when there is Grammy award-nominated South African musician and producer, Zwai Bala(of Kwaito group, TKZee) as the music director of the show, and top notch music producers like Jaaz Odongo, Owour Arunga, Eric Musyoka and Kevin Provoke from Kenya; Cobhams Asuquo, Masterkraft and Chopstix from Nigeria; Nahreel from Tanzania and Silvastone from the UK, working each week with the artists and a highly talented band to give you the best of African mash-ups and world class performances.

Catch the new season of Coke Studio Africa on Citizen TV starting this and every other Sunday thereon, from 8.00 to 9.00 pm. Watch the amazing behind-the-scenes video and teaser below.

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