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International and re-knowned American author Joseph Pine has challenged the private sector to create experiences around their products and services to connect more with their customers so as to boost business growth.
 
According to Pine – author of The Experience Economy – one of the world’s best-selling book, people no longer buy products or services, they buy experiences. To connect more with your customers, one must form unique connections in order to secure customer affection and hence build economic vitality.
 
“In the 21st century, people do not buy products or services, they buy the experience they have gotten through the connection built with business relationships. This is the most cost effective way to grow your business, bolster bottom lines and also ensure that you have repeat customers,” noted award winning author Joseph Pine.
 
Speaking at a private sector roundtable session, Kenya National Chamber of Commerce and Industry (KNCCI), Chief Executive Officer, Kiprono Kitony noted: “This a significant milestone as we work with our partners – Branding Beyond Borders and others in our quest to facilitate and promote a sustainable business environment for economic growth and prosperity.
 
He added: “We see this as a great way to constantly challenge the private sector and as a result meet the ever growing demand by the larger public. This is a typical example of how we support the public.”
 
On her part, Branding Beyond Borders, Chief Executive Officer, Nana Wanjau noted: “Through partnerships such as this one with the KNCCI, we are creating platforms that will bring great minds across the globe to Kenya for an experience of culture, discuss ideas and possibilities, provoke and challenge the status quo. Conversations that will cause borderless minds that will lead to brands going beyond borders.”
 
Organized by the Kenya National Chamber of Commerce and Industry, Branding Beyond Borders – work with celebrated and acknowledged speakers and coaches and Centum the private sector roundtable session brought together over 100 Chief Executive Officers from various sectors – financial, consumer, and telecommunications.
 

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