One of the most undeniably notable brand by mothers worldwide is Pampers. And not just mothers. Where there are babies there are pampers and babies are for all of society. Another notable brand but this time mostly with the men is Gillette.
It is no surprise that in the 2017 Best Global Brands survey, these two products, both by Procter and Gamble have emerged among the most valuable fast moving consumer goods brands. Gillette and Pampers emerged first and second respectively in the FMCG segment. Overall, out of 100 brands in the rankings, the two were ranked 26th and 28th respectively.
Commenting on this development, Communications Manager for P&G Kenya – Ms. Irene Mwathi-Miheso said that both Gillette and Pampers are brands that are loved by consumers as they both provide superior experiences and are market leaders in almost every country we sell them. These brands have set themselves apart by having a laser focus on understanding what consumers are looking for and then providing that to them she added.
“Nyoa Ki-Pro Na Gillette campaign is one of initiatives by Gillette to educate consumers on correct ways of shaving and grooming at the same time. Pampers’ hospital programme educates mothers on benefits breastfeeding, diapering, immunization, vaccinations, skin care tips and general child development,” adds Ms. Irene Mwathi-Miheso.
Interbrand’s Best Global Brands valuation brings together market, brand, competitor, and financial data into a single framework within which the performance of the brand can be assessed, areas for growth identified, and the financial impact of investing in the brand quantified.