Kenyan Singer and Songwriter, Victoria Kimani has landed a major endorsement deal with Maybelline New York, the world’s leading cosmetic brand.
The sensational Afropop singer was excited to announce the lucrative partnership deal with the global cosmetic giant that now puts her on a global celebrity map.
The songstress joins the likes of Jourdan Dunn and Gigi Hadid in landing a Maybelline deal, but is the first African artist to collaborate with the brand, setting a new precedent for African artists in both the music and business world.
Talk about Black Girl Magic! Talk about rewriting the rules of history! This also makes her the first Kenyan artist to land the deal! They say that when the time comes for one’s star to shine, no matter how thick darkness is, the brightness will just cut through.
“I am very excited to partner with Maybelline NY especially here in Kenya, Africa only because of my love for Maybelline products but for what Maybelline stands for. The brand has always shared my personal view and philosophy as it pertains to my goals to “MAKE IT HAPPEN””, said Victoria Kimani.
Maybelline NY which has a strong presence in Kenya is owned by French multinational L’Oréal and their move to bring Victoria on board is set to inspire other artists to scale the heights.
Victoria Kimani has shown her dedication, hard work and hustle in the Pan-African music scene and it has really paid off.
“My first Endorsement deal guys! I’m so glad to finally announce that You are looking at The new face, the IT GIRL (Brand Ambassador) for MAYBELLINE NY – Kenya Indeed… AFRICA to the World! This is such an honor and a beautiful crowning for me because well…. if you know me, you know that I LOVE MAKE UP and a good face beat!! And when it comes to my dreams…. I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face… nothing can stand in the way of a girl on a Mission! #Maybelline
Thank you to my namesake in Kenya for fighting for me!!!” she posted on her Instagram page.

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