Kenindia Assurance has reiterated its commitment to doing business in Kenya even as it repositions itself for accelerated growth within East Africa.

In its 40-year celebration, Kenindia said that it is looking at product diversification and regional expansion.

Mr. Inderjeet Singh, the Managing Director, said that their 40 years of experience and national presence has given the brand the ability to understand the needs of the market, and bring to the table innovative products and quality financial solutions and services that essentially deliver unique experience to their customers.

“As we celebrate our 40th anniversary, it is our vision to move to a strategic position regionally to address and meet the demands of an ever changing customer base with the aim of creating a cohesive business culture across all business units and countries of operation,” he said.

Kenindia seeks to achieve a customer satisfaction index of 95 per cent matched by customer retention of 95 percent in the short term.

The company kicked off operations in Kenya in December 1978 following the merger of Indian insurance companies operating in Kenya into a joint venture with unwavering moral and financial support from leading local business community.

“We are working with the latest platforms and versions of Genisys and E-Life to ensure quality service provision and faster turnaround time to our customers,” added Mr. Singh.

The insurer has since grown to be one of the largest insurers in the country with a growing network of 13 branch outlets across the country and a large network of brokers and agents supported by digitized solutions.

“We continue to reaffirm our commitment to the people of Kenya as we look forward to celebrating the next 40th year of our operations in the region,” said Mr. Mahendra Mehta, the Kenindia Chairman.

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