Not that long ago, IT was pretty much just a bulky old computer, maybe a very basic webpage if you were really advanced, unreliable dial-up internet and floppy discs. Jump forward a few years and almost everything in an office or workplace is controlled by digitally.

To be successful in an age where pretty much everything is digital, it is important that you have a good understanding of IT and how it will help your business grow. Fall behind when it comes to new tech, and you will soon find yourself lagging behind your peers in the industry.  In this article, we look at some of the most important things that you need to think about.

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Social Media

Almost every business is visible on social media. It is becoming the main form of communication, not only between friends and family but between a company and the customer. It is now the most straightforward way of communicating with your audience on a  personal level and is a relatively low-cost way of marketing your business. By creating exciting and relevant content, you can engage with existing customers and reach out to new ones.

Cloud Storage

No longer are we in the  days of storing files and documents on floppy discs,  and USB sticks. Now, we are using cloud storage systems. From Google Drive to Dropbox, you can store and access information from almost much anywhere in the world with an internet connection.

Workflow Management Tools

Remember when you would have to send memos or notes to arrange meetings and appointments or pick up the phone? Well, it is a lot more straightforward these days. A workflow management tool lets you communicate with other members of your team, allocate tasks and schedule meetings all from one dashboard. You can share information much more easily, such as the digital annual report, without the need to print multiple copies off.

Search Engine Optimization

If you’re a business owner in the 21st century, you will have a website. Even for those with limited technological knowledge, these are relatively easy to build and manage. Once you have got your website up and running, to get it ranked high enough in search engines to be visible to potential customers, you need to have a good grasp of search engine optimisation, or SEO. Essentially, it is thinking carefully about the keywords that people looking for your website would use, and putting them into your content.

Accounting and Payment

Gone are the times when all your accounts and bookkeeping would be done in ledger and books, and paper invoices were handwritten and posted out to customers. Now, it’s all about the accounting systems. Invoices are sent digitally, and customers can pay online using a variety of methods, including PayPal and Swift. Expenses are recorded and totaled up and stored ready for when it comes to the end of that financial period. There are no more bundles of receipts to sort through and tally up – no, it’s all done digitally these days, making it a much more simple process for all involved.

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