The coast of Kenya has some very unique locations and one very notable one is Ali Barbour’s Cave Restaurant along Diani Beach. Ali Barbours’s offers fine dining in a magical setting where you can see the stars and moon through an open ceiling while you enjoy a good glass of wine and good food.
This is where Infinix chose to launch their brand-new Note 10 Series. The choice in location is mostly influenced by the brand’s mission to stay true to its rebranding goals of being trendy and techy. After several years of taking a break from offline launch events last week’s experience is what many consider a great come back with a statement!
Kenya is a good smartphone market and for this reason, we have lots of phone launches throughout the year. It is therefore important for phone manufacturers to stand out and make a mark to their target audience. The Ali Barbour venue was quite befitting of an online-driven smartphone company that aims to empower today’s youth to stand out from the crowd.
Infinix does not seem to have spared any effort making the launch memorable. The unforgettable experience, as you walked into the main entrance at the parking lot, that was lit with laser beams and smoke machines leading up to a giant size media wall banner branded with its brand ambassadors, Sauti Sol.
Upon getting to the reception area, you walk down the stairs into a fairyland lit by hundreds of candles. A spiral staircase descending into the main part of the restaurant where laser beams with product and brand logos could be seen moving rapidly across on the coral cave walls as per the ultra-speed NOTE 10 series theme.
A giant opening in the cave’s roof that would normally provide views of a star-filled sky, was embedded with a hologram of the NOTE 10 creating a mystical tech ambience.
The entire cave was beautifully illuminated with flashy lights and laser light mapping that brilliantly mimicked an outer space futuristic experience. The big unveil was not just all fire-works, instead it was carefully set in one of the interlinking chambers, with the Note 10 display phones carefully seating on giant sea shells surrounded with mystical smoke.
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