The Carole Kinoti Brands are set to hold this year’s Fashion On The Road Golf Tournament that will happen on 27th and 28th August at Muthaiga Golf Club in a spectacular show that will bring together fashion and sport.
The much-anticipated event is set to bring together stakeholders in the fashion industry, buyers, the business community, and golf enthusiasts to have a candid conversation around the growth of the creative economy.
The tournament is also set to bring together diplomats, government officials among others to have a firsthand feel and celebrate the fashion industry in Kenya. At least 300 guests are expected at the event as well as 100 exhibitors.
“We are excited to have this tournament. Coming at a time the world is going through one of the worst pandemics in history, the event is set and gives hope to those within the sector that we can still do it. We have ramped up new efforts in preparation for the FoTR Golf Tournament 2021 and will continue to intensify our quest for solutions around the fashion industry by engaging women, people with disabilities and youth in value addition processes and the creation of Made in Kenya fashion products.’’ said Carole Kinoti – Founder & Ceo Carole Kinoti Brand.
The Chief Guest at the event will be Hon. Amb. (Dr.) Amina Mohamed, the Cabinet Secretary for Sports, Heritage, and Culture. The CS is expected to be accompanied by Value Chain partners such as Strathmore Business School, Ministry of Sports, Culture & Heritage, Kenya Prisons Services, Ministry of Trade and Enterprise Development, Ndarugu Metropolis Project and Brand Ambassadors Connie Aluoch and Mwenesi Musalia.
“We have great guests attending this event. Having so many government dignitaries in attendance allows those who will be present to have a one-on-one experience and a chat with the officials on challenges they face,” added Carole Kinoti – Founder & Ceo.
There shall also be a panel of discussion that will bring together women and experts in the creative and fashion industry to break down and unpack the sector, investment opportunities, and challenges. This comes at a time the creative industry in Kenya is forming an integral part of the SME sector with great contributions to the economy.
About Fashion On The Road Golf Tournament
FoTR Cultural Golf tournament is a one of its kind event that celebrates African culture with these inseparable factors; Film, Music and Fashion. The inaugural Fashion on the Road (FoTR) Cultural Golf Tournament was held on Friday November 15, 2019 at Muthaiga Golf Club and was hosted by Chief Guest H.E Amb. Elizabeth Taylor Jay, Ambassador of the Republic of Colombia to the Republic of Kenya plus a visiting designer from Colombia.
The event was graced by the Cabinet Secretary, Ministry of Sports, Culture and Heritage AMB. (Dr.) Amina Mohamed. 89 golfers took part and 300 guests and at least 100 exhibitors attended.
This year’s event will be in strict adherence to all the COVID-19 safety protocols as set by the Ministry of Health.
