Equity Bank has once again secured its position as Kenya’s most valuable brand in 2025 rankings, marking the second consecutive year it has topped the prestigious Brand Finance Kenya 100 ranking. With an 8% rise in brand value to Ksh 71.3 billion, Equity’s continued dominance reflects its robust financial performance, expansive customer base, and high levels of consumer trust.
The banking sector continues to assert its supremacy in Kenya’s branding landscape, accounting for over half of the total brand value in the ranking. Kenya Commercial Bank (KCB) and Co-Operative Bank of Kenya joined Equity at the top, underscoring the sector’s resilience and capacity to thrive amid economic recovery. KCB posted a 9% increase in brand value to Ksh 54.8 billion, while Co-Operative Bank held strong in fifth position.
Safaricom remains the second most valuable brand in the country, with a slight 0.5% uptick in brand value to Ksh 58.3 billion. The telecommunications giant continues to benefit from Kenya’s accelerating digital transformation and growing demand for mobile services. Meanwhile, its digital payment platform, M-PESA, solidified its fourth-place ranking, driven by the ongoing shift toward cashless transactions.
Kenya Power & Lighting Company held its seventh spot with a 4% increase in value to KSH16.6 billion, driven by rising electricity sales. However, the most remarkable growth story of 2025 belongs to beer brand Tusker, which surged by 67% in brand value to Ksh 9.6 billion. Tusker climbed to eighth place, buoyed by a rebound in consumer spending and a revitalised hospitality sector post-pandemic.
I&M Bank also made significant gains, moving into ninth place after a 38% increase in brand value to Ksh 7.8 billion, largely due to successful market expansion and enhanced service delivery. Rounding out the top 10 is Kenya Airways, which saw an 8.5% rise in brand value to KES7.0 billion. Despite the gain, the national carrier slipped to tenth place, though it continues to make strides under its recovery plan, Project Kifaru.
In terms of brand strength, Tusker has emerged as the strongest Kenyan brand in 2025 with an exceptional Brand Strength Index (BSI) score of 97.1 out of 100. The brand earned perfect scores for familiarity, consideration, and reputation, highlighting its deep cultural resonance and loyal customer base.
KCB retained its position as the second-strongest brand with a BSI of 94.4, driven by digital innovation and strong customer loyalty. Insurance provider Britam followed in third with a score of 91.4, earning an AAA+ rating thanks to its high reliability and price perception scores.
According to Brand Finance, brand value reflects the economic benefit of a brand if it were licensed in the open market, while brand strength measures a brand’s intangible performance compared to competitors. Both metrics affirm the resilience and strategic success of Kenya’s top brands in a recovering economy.
For full rankings and analysis, visit Brand Finance Kenya 2025.
