Home BusinessNCBA Golf Sponsorships Build Talent And Opportunity

NCBA Golf Sponsorships Build Talent And Opportunity

by Naomi Wanjiru
3 minutes read

NCBA Golf Sponsorships fund juniors and professionals, reduce barriers, and strengthen Kenya’s pathway toward Olympic-level competition.

The game of golf requires commitment, and part of that commitment comes with financial cost. For a player to succeed, they need course access, training, coaching, proper clubs, attire and shoes. Sometimes travel is also required for tournaments and that too comes at a cost. For many, including young players, the costs can be overwhelming and without sponsorship support, many talented golfers would never be discovered or even make progress past their local clubs. This is why sponsorships from businesses like NCBA are so crucial to the development of the game in Kenya.

The bank has consistently and widely invested in golf, not only supporting high profile tournaments but young players as well for the future of the game. NCBA views golf not just as competition between players on the course, but also as a platform for nurturing discipline and creating communities. Golf also comes in big in human impact by empowering beneficiaries like caddies, grounds men, course workers, and other people who contribute to the game for an overall smooth experience for the players.

This year, as with past years, NCBA has continuously reaffirmed its role and commitment as a key partner in golf growth and development in the country. Among the many programs, I like the bank’s junior tournaments a lot. The focus on the juniors is a masterstroke by the bank since it ensures that the sport will survive into new generations. By lowering the barriers to entry for young players, NCBA ensures that golf in Kenya continues to grow with a steady stream of fresh talent.

The bank has also extended support to the professional level through its sponsorship of Edwin Mudanyi, Erick Ooko, Abraham Galgallo, and Njuguna Ngugi in the Professional Golfers of Kenya Equator Tour. Professional golf requires significant investment, from training equipment and performance tracking tools to travel and tournament entry fees. As mentioned earlier, many professionals would struggle to participate consistently without dedicated sponsors, who allow players to concentrate on the skill and performance without the worries of financial obstacles.

The Equator Tour has a clear long-term goal for Kenyan golf because Kenya the country has a keen eye on the 2028 Olympics. By developing a pool of professional golfers, the bank takes Kenya many steps into having a pool of professional golfers who can not only take on, but also win international golf. Support towards training and competition feeds directly into this. Every sponsored player represents not only their personal career ambitions but also the future of Kenya’s professional golf at the global level.

NCBA’s goal in sponsoring golf all round creates impact at every stage. For the juniors, there is more exposure and experience early in life. Amateurs on the other hand gain confidence to continue improving their game and moving upwards. Professionals secure the stability they need to pursue high-level performance. These layers form an ecosystem where golf can grow and flourish among different stages, which results to overall growth across the country.

There are many other organizations supporting golf through sponsorships and it is clear that meaningful investment in the game comes in form of meeting practical needs of players, like equipment, coaching and constant opportunities for tournaments.

With consistent investment and a clear vision, the sport will continue to expand, giving young players the chance to build skills, pursue careers, and proudly represent their country.

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