TECNO 100 pitch renovation project supports grassroots football, improving youth opportunities and community sports infrastructure across African regions.
TECNO has begun a major community initiative with the launch of a 100-pitch renovation project across African communities, starting at Austin Grounds in Mathare’s Mulango Kubwa area in Kenya. The project reflects the brand’s long-term commitment to supporting local sports and empowering young people through football.
The mobile technology brand announced the initiative as part of its partnership as the Official Global Partner of AFCON Morocco 2025 and the East African tournament in 2027. This builds on TECNO’s growing relationship with the Confederation of African Football, which began with its sponsorship of the 2023 tournament. The partnership signals a shift toward investing not only in professional football but also in grassroots development.
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At the groundbreaking ceremony, Hashim Kamau, Member of County Assembly for Kinyago California Ward, said the project represents more than infrastructure improvement. “This partnership between TECNO and AFCON is not only about celebrating football at the highest level, but also about investing in the grassroots, where the true heartbeat of the game lives,” he said. “Football is more than a game, it is hope.”
Local leaders, including Area Chief Angela Nzioka, joined community members and young players during the event. The renovations aim to transform neglected spaces into safe, modern playing fields, giving children and youth in informal settlements access to better facilities for training and recreation.
TECNO’s 100-pitch project makes it the first mobile technology company to fund grassroots sports infrastructure at such a scale in Africa. The investment reflects a belief that the future of African football begins in local communities, where raw talent is shaped long before players reach the big stadiums.
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