CES Samsung presentation outlines Companion to AI Living vision across entertainment, home, and care through connected devices.
Every January, CES offers a glimpse into how technology companies want to shape everyday life. At this year’s show in Las Vegas, Samsung used its opening event, The First Look at CES 2026, to make a clear case for how artificial intelligence fits into that future. The company introduced its “Companion to AI Living” vision, positioning AI as a constant presence across screens, appliances, and services, rather than a feature you switch on and off.
Samsung used its CES 2026 stage to lay out a clear position on where it believes everyday technology is headed. At The First Look event in Las Vegas, the company introduced its “Companion to AI Living” vision, framing artificial intelligence as the connective tissue across devices, services, and experiences rather than a feature sitting in isolation.
Opening the event, TM Roh, CEO and Head of Samsung’s Device eXperience Division, described AI as a company-wide philosophy shaping research, product design, and user experience. With millions of connected devices already in homes, Samsung is leaning on the scale of its ecosystem to deliver AI that feels present across daily routines. The goal, Roh said, is a unified and personal experience spanning mobile devices, displays, home appliances, and services.
The first focus area was entertainment. Samsung’s Visual Display leadership outlined how its latest TV lineup combines hardware advances with on-device intelligence to change how people interact with screens. At the center of this lineup is the 130-inch Micro RGB display, a large-format screen powered by microscopic red, green, and blue diodes that operate independently. Samsung positions this display as a major shift in color accuracy and picture depth, paired with a minimalist frame designed to keep attention on the content.
Supporting the display hardware is Vision AI Companion, an AI system built into Samsung TVs to guide viewing choices, sound preferences, and even lifestyle decisions around meals and music. Users can ask their TV for recommendations or make adjustments using natural voice commands. Features such as AI Soccer Mode Pro and AI Sound Controller Pro allow viewers to fine-tune crowd noise, commentary, and audio balance based on personal preference.
The system also links viewing to other parts of the home. Vision AI Companion can identify meals shown on screen, suggest recipes, and send them to connected kitchen devices or portable displays like The Movingstyle. This multi-device approach relies on Samsung’s wider ecosystem rather than a single screen acting alone.
Samsung also expanded its audio lineup with new WiFi speakers and refreshed its design-led products, including the ultra-thin OLED S95H and the Freestyle+ portable projector. Across its 2026 TV range, Samsung introduced support for HDR10+ ADVANCED and rolled out Eclipsa Audio, a new spatial sound format. Gamers were also addressed with a new Odyssey monitor lineup, led by a 6K 3D Odyssey G9, pushing resolution and refresh rates further.
Running beneath all display products is an updated Tizen OS. Samsung committed to seven years of OS upgrades, signaling longer-term software support for TVs already in homes.
The second pillar of the vision focused on the home. Samsung’s Digital Appliances team described a shift from appliances as tools to appliances as guides. With SmartThings now serving over 430 million users, Samsung is using aggregated data to inform how devices respond to daily needs.
The Family Hub refrigerator stood out as the centerpiece, now upgraded with AI Vision built with Google Gemini. The system tracks food items entering and leaving the fridge, supports meal planning, and reduces guesswork around groceries. Features like “What’s for Today?” and Video to Recipe aim to simplify cooking decisions, while FoodNote provides weekly summaries of eating patterns.
Laundry and garment care also received attention, with updates to the Bespoke AI Laundry Combo and the AI AirDresser, both aimed at saving time during busy mornings. Samsung’s robot vacuum, the Bespoke AI Jet Bot Steam Ultra, adds object recognition and home monitoring capabilities, supported by conversational voice controls.
Samsung also highlighted a new insurance partnership with Hartford Steam Boiler, linking connected appliances to potential insurance savings through SmartThings.
The final focus area was care. Samsung outlined a move toward proactive health support using data from phones, wearables, and home devices. Plans include personalized exercise and sleep coaching, early detection of health patterns, and secure sharing of health data through platforms like Xealth. Research into dementia detection using wearable signals is also ongoing.
Across all categories, Samsung emphasized security through Knox and Knox Matrix, positioning data protection as a foundation rather than an add-on as AI capabilities expand.
Follow us on Twitter and Facebook for real-time updates.
