Bundle Ya Deree by Safaricom and Vivo offers fuel discounts, data, insurance, and training for drivers.
Kenya’s ride‑hailing drivers may soon have one less expense to worry about. Safaricom and Vivo Energy Kenya recently teamed up to expand the reach of the package known as Bundle Ya Deree, introducing fuel discounts for eligible drivers at all Shell stations countrywide. The move aims to reduce day‑to‑day costs for drivers who already rely on data, navigation and apps to stay afloat.
How the deal works
Drivers who subscribe to Bundle Ya Deree will get a KSh 2 per litre discount on Shell fuel every Saturday. The perk is valid across all Shell stations nationwide.
Bundle Ya Deree already offers online cab drivers a suite of services: data and call packages, free access to essential apps (such as ride‑hailing platforms like Uber, Bolt, Little, Faras and Yego, plus navigation via Google Maps), and subsidised insurance covering accidents, illness or income loss.
Safaricom has also rolled out empowerment forums under the banner Safire Connect, offering training on financial literacy, road safety, digital skills and even AI fluency to drivers and riders who use its bundles.
Through the partnership with Vivo Energy Kenya which runs Shell petrol stations and has a retail network spanning over 340 service stations, the fuel discount adds a tangible benefit for drivers who fuel frequently.
What this could mean for drivers
Operating costs remain one of the biggest challenges for ride‑hailing drivers in Kenya. Fuel often eats into a significant portion of daily earnings. By offering a consistent fuel discount, Bundle Ya Deree could ease that pressure. For drivers who frequently fill up (especially those covering long distances in cities like Nairobi), even small savings per litre can add up over time.
The broader package, data, access to apps, insurance and education presents a kind of support ecosystem that touches on several pain points: connectivity, safety, operational cost, and financial wellness.
For drivers accustomed to juggling data expenses, navigation costs, and unpredictable fuel prices, this bundle offers predictability. It could make working long hours more sustainable.
What to watch out for
The discount is modest: just KSh 2 per litre. If fuel prices surge, that small reduction may not offset bigger cost pressures. Not all drivers may benefit equally, especially if they don’t always refuel on Saturdays or don’t access Shell stations often.
The success of the package depends on consistent access: drivers need to subscribe to Bundle Ya Deree (via USSD code *544*6#) and remember to use Shell stations on Saturdays.
Finally, the value of subsidised insurance or data depends on how well Safaricom and partners deliver them. Access to coverage, reliability of data, and actual savings will determine whether the bundle remains useful.
What this says about the bigger picture
This move shows how digital platforms and traditional service providers can partner to support Kenya’s gig‑economy workers. Instead of just offering a data plan or an app, Safaricom and Vivo Energy Kenya packaged a set of services aimed at giving drivers more stability.
As Kenya’s transport sector continues to support many livelihoods, measures that soften cost pressures or provide better safety nets can make a difference. For some drivers, Bundle Ya Deree could improve daily income potential and reduce stress.
For you as a reader, if you know a driver or you work in ride‑hailing, this new offering deserves a look. It might not revolutionise earnings overnight, but it offers a practical cushion when costs rise.
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