Sawa In Mall Activation introduces hands-on beauty and family care experiences across Nairobi malls through Sawa products.
Sawa by Pwani Oil Products Limited (Pwani Oil) has rolled out #JiExpressViSawaSawa, a four-week in-mall experience designed to give shoppers a hands-on taste of everyday beauty and family care.
Hosted across popular malls — Garden City Mall, Thika Road Mall, Junction Mall, Two Rivers Mall, Sarit Centre, Galleria Mall, The Hub, Greenspan Mall— the experience invites shoppers in Nairobi to pause, play and indulge in simple self-care, right at the point of purchase. The campaign will highlight three Sawa brand products: Sawa Soap for cleansing, Sawa Lotion four nourishment, and Sawa Petroleum Jelly for protection.
The activation environment is vibrant and family-friendly, drawing shoppers into guided demonstrations that showcase product performance in real time. Children participate in supervised play and hand-washing demonstrations using Sawa Soap to reinforce hygiene habits, while young women are invited to trial Sawa Lotion through hand and arm applications that deliver an immediate glow. Mothers are also engaged through practical demonstrations of Sawa Petroleum Jelly as an everyday solution for dry skin and family care needs.
Throughout the activation, trained brand ambassadors provide product education and collect consumer feedback to help inform product availability in stores based on shopper preferences.
Commenting on the campaign, Rajul Malde, Pwani Oil’s Commercial Director, said:
“At Sawa, we believe trust is built through everyday use and real experience. This in-mall activation allows families to engage with our products in a practical, accessible way, demonstrating how Sawa supports daily hygiene and care routines for the whole household.”
Sawa beauty and family care products are manufactured at Pwani Oil’s factory in Kilifi, using carefully selected ingredients, each product is developed with a deep understanding of local lifestyles, climate and everyday care routines, ensuring that cleansing, nourishment and protection are well suited to the needs and preferences of Kenyan households.
This combination of locally made quality and carefully selected ingredients allows Sawa to deliver skincare that is effective and trusted for everyday family use, — a promise shoppers can experience firsthand at the #JiExpressViSawaSawa in-mall activation taking place from January 24 to February 15, 2026, across selected high-footfall malls in Nairobi.
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