The Coca-Cola system in Kenya in partnership with Coastal Bottlers Ltd have today flagged off the Coca-Cola Christmas caravan, officially kicking off the festive season and celebrations in the coastal town of Mombasa and the region.
The Real Magic Christmas campaign seeks to celebrate the real magic of humanity that comes when people and communities come together, reminding consumers that real magic happens in the moments of connection shared with family and friends during the festive season.
“We are bringing the Coca-Cola Christmas caravan for the first time to Mombasa as we set the mood for the Christmas celebrations and share the real magic connections with our customers. The Coast region is an important market for us, and it is also one of the regions where people from various parts of the country and the world come to visit during Christmas to have a good and enjoyable time with their families and friends. We are happy to be part of these year’s festivities and to spread the cheer and joy of Christmas,” said Debra Mallowah, Vice President, Coca-Cola East and Central Africa Franchise.
The Coca-Cola Christmas caravan will kick off exciting experiential activities as it travels from the coastal city of Mombasa to the various counties in the region spreading the Christmas cheer, happiness, and optimism. As the colourfully lit Coca-Cola caravan makes its way to various parts of the county, consumers will enjoy discounts and offers on products in various outlets. The caravan will make stops at several retailers and town centres across the country giving products and other gifts in the spirit of gifting, sharing, and rewarding consumers.
This is the first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola that was launched last month in Nairobi. The Real magic of Christmas will have various activities geared towards engaging consumers during the festive season.
“As we welcome the festive season, we are excited to share great moments of happiness with our consumers. Christmas is a time for giving and sharing and as we flag off the caravan today, we urge our consumers to share the little they have with those around them and celebrate the real magic of the festive season with Coca-Cola,” said Seth Adu-Baah, Managing Director, Coastal Bottlers Limited.
