For children across the world, being able to go to school, learn, and make new friends is always a thing of joy. Schools are places for them to learn academically, socially, and pick up new positive habits. To aid these children’s love of learning, itel has donated 30 bookshelves, 1000 text books, 20 whiteboards, educational materials such as stationaries , , school bags, itel tablets, notebooks, and other writing materials to Meru Primary School, Meru, through its Love Always On CSR Initiative.
As Kenya’s foremost mobile phones, accessories, and televisions brand that is dedicated to making sure consumers enjoy a better life and with a proven track record of selflessly donating to schools and low-income communities around the country, itel believes strongly that children are the future of society and should be treated with care and love. It therefore comes as no surprise that they support the education of children and have donated items to aid their learning efforts.
The CSR event had key itel staff, volunteers, over 200 Parents, School board of Members and teachers from the school in attendance. With over 2,000 children in the school benefitting from itel’s latest mission of love, it can be said that the brand is all about ensuring its communities enjoy a better life at no cost.
‘We have always had a soft spot for children at itel. And with our Love Always On CSR initiative, we are especially dedicated to creating opportunities for them and supporting their dreams. We plan to donate more libraries and educational items to schools around the country, because we believe this is what we should as a brand.’ – Qi. Peng, itel’s Marketing Manager
The teachers and parents were also all smiles and could not believe the magnitude of itel’s gesture of care and love. ‘This is beyond what we expected. For itel to do something like this for three schools in one day, we are thankful.’ Says one of the children’s teachers.
itel keeps raising the bar on what brands should be and should do for society at large.