Photography and filmmaking just got interesting. Canon Central & North Africa (CCNA), has now introduced the EOS R System featuring Frame Mirrorless Camera in East Africa.

The experience that comes with the new system expands photographic possibilities in countless ways. The incorporated blend of impeccable optical, mechanical, and electronic design allows one to capture unique moments even in difficult situations.

The EOS R System features a pioneering lens mount, built from the best of EOS legacy that dates back to 1987. The introduction of this new system takes the EOS platform to new heights, incorporating the best from the existing system, with even greater levels of performance, lens design possibilities, and creative flexibility.

It comes with a new RF mount engineered by Canon experts, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount – allowing for even greater freedom when designing lenses.

The new mount has12-pin connections and it enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.

Amine Djouahra, the Senior Sales & Marketing Manager of CCNA said that Kenya and the entire East Africa region plays a significant role in the company’s growth plans. He hopes that the launch of the new system will further cement Canon’s position as innovators in imaging technology.

“Canon is globally committed to investing in the unrivaled EOS world with cameras, lenses, and accessories that set new heights in image quality, optical excellence, and performance,” he added.

Canon’s lens heritage is bound to push forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of many customers.

Exceptional Quality in Every Detail

The new System has been re-engineered with invaluable input during the System’s development from professional and enthusiast photographers and filmmakers. The EOS R System with RF mount and Dual Pixel CMOS AF delivers unrivaled optical excellence, the world’s fastest autofocus and faster communication between camera and lens.

Features that are synonymous with EOS – fast performance, superb ergonomics and superior, uncompromising, image quality – remain at the heart of the EOS R System.

The EOS R System features innovative technology for photography and filmmaking alike. It also allows all users to shoot and film in extremely low light with accurate focusing, thanks to Dual Pixel CMOS AF.

It gives flexibility, plus the advantage of silent shooting as well as offering the highest standard of movie output from any Canon EOS System camera, outside of the Cinema EOS range, enabling filmmakers to take their storytelling to the next level in 4K with output in 10-bit over HDMI.

As a whole, the system features refined handling and enhanced ergonomics, including an electronic viewfinder and extensive customization, allowing the user to the focus on the subject rather than the camera.

A System Designed with Lenses at Its Core

The EOS R System inherits all the existing system advantages including full compatibility with existing EF and EF-S lenses and accessories, when using one of three newly-developed lens adapters, expanding the boundaries of image capture.

Canon has also today launched four new lenses, compatible with the EOS R System – the RF 28-70mm f/2L USM, RF 50mm f/1.2L USM, RF 24-105mm f/4L IS USM and RF 35mm f/1.8 MACRO IS STM.

Additionally, users of existing Canon EOS full frame or APS-C DSLR cameras can enjoy the EOS R System with their existing EF and EF-S lenses thanks to the adapters, while retaining the same performance as when used on a DSLR, as well as access to EOS accessories and Speed lite flashes.

Adding to the Full Frame Family

Adding to the EOS full-frame line-up, Canon has today unveiled the first camera body to carry the EOS R name and RF lens mount – setting the new standard for the camera of tomorrow.

With the world’s fastest autofocus, it is also the world’s first camera with the ability to focus in light conditions as low as -6EViv and totally silent shooting, providing stunning quality results every time.

The EOS R redefines photo and video performance with unrivaled image quality, state-of-the-art connectivity, refined ergonomics, and responsive handling.

Further expanding the existing EOS System, Canon today also launches the EF-M 32mm f/1.4 STM – a new 32mm lens for the EOS M mirrorless system – and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM, two revolutionary, lightweight professional super telephoto lenses for the EF System.

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