LG Electronics is set to transform the Middle East and Africa Entertainment market with an upgraded line-up of home entertainment products, which range from its televisions to audio and gaming products by December 2023.
The move is aimed at underscoring the brand’s approach to creating customer-centered innovations for a better life for all.
At the top of this product line-up sits the 97-inch LG SIGNATURE OLED M (model M3), the world’s-first consumer TV with Zero Connect technology which enables wireless transmission of real-time 4K 120Hz video and audio. The recipient of CES 2023 Innovation Awards, this revolutionary OLED TV is the pinnacle of television innovation, delivering stunning audio-visual quality and flexibility to install.
Commenting on the event, LG Electronics East Africa Managing Director Dong Won Lee said “Our products are designed to enhance the lives of our customers. Each home entertainment product brings practical innovations centered on the lives of our customers. This is part of our goal of creating a better life by elevating everyone’s entertainment experience and the interior of their homes.”
Besides the OLED M, LG has also lined up its OLED evo series, which provides high-quality audio-video outputs, thanks to the new α9 AI Processor Gen6 that uses sophisticated AI-assisted Deep Learning for improved upscaling for better clarity and enhanced dynamic tone mapping. LG’s new range of Lifestyle TVs, including the LG OLED Object, collection Easel, and LG OLED Object Collection Posé, were also showcased. These premium TVs, while being technologically advanced, deliver on aesthetics adding style and function to the user’s living rooms and giving it a tailored look.
LG’s Home Entertainment line-up also includes audio solutions, among which the LG TONE Free ® true wireless earbuds were showcased at the LG MEA showcase 2023. LG displayed the TONE Free ® and the newly introduced TONE Free ® fit line-up during the event, highlighting its commitment to on-the-go audio. The earbuds provide the ultimate in sound experience thanks to its advanced audio technologies paired with a more comfortable fit. In fact, the T90 is the world’s First Dolby Atmos wireless earbuds with Dolby Head Tracking across all content and devices. The TONE Free earbuds come with active noise cancellation and ship with an UVnano™ charging case with ultraviolet light to help keep the earbuds hygienically clean while charging. LG also displayed its range of XBOOM speakers, including the XBOOM Go and XBOOM 360, which deliver high-quality audio at home or events.
The line-up continues with the LG Cinebeam 4K laser projector, the ultimate in-home entertainment, which can produce stunning and sharp images at 90-inches when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters. The projector comes with LG’s intuitive webOS smart platform onboard allowing users to watch all their favorite shows from streaming services such as Netflix, Amazon Prime Video, Disney+, YouTube, and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2, and Bluetooth. For audio, it comes with a built-in 2.2 Channel and 40W speaker system with the capacity to connect to two LG Bluetooth speakers at once.
Topping it all off, LG proudly showcased its latest in the PC world, with the new models of the famed LG Gram line-up with the new gram Ultraslim and gram Style, which provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.
One of the thinnest models yet of the LGE range is the LG gram Ultraslim which weighs just 998 grams and is 10.99mm when closed. Meanwhile, it still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and a 13th Gen Intel® Core™ Processor. The LG gram Style, which delivers more on the aesthetics, is available in both 16 and 14 inches and features a 13th Gen Intel® Core™ Processor and a Gen4 NVMe™ solid-state drive (SSD).
LG’s foray into gaming was also exhibited with the latest line-up of premium UltraGear™ OLED gaming monitors, complete with the world’s first 240Hz OLED panel, exclusively manufactured by LG, the new 27-inch and 45-inch models deliver a response time of 0.03 milliseconds Gray-to-Gray (GTG). The 27-inch OLED monitor offers a QHD resolution and covers 98.5 percent of the DCI-P3 color gamut, ensuring vibrant graphics and colors. The larger display is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3,440 x 1,440) resolution screen, and an 800R curve which offers 1,500,000:1 contrast ratio, and 98.5 percent coverage of DCI-P3, producing the bright colors, deep blacks, and crisp images, making it the ultimate addition to any gaming setup.