Samsung Electronics has launched its A-series range of devices in the Kenyan market with the aim of strengthening its position as the leading electronics manufacturer in the region. The company, which was recently voted the most popular electronics brand among women in Kenya, introduced the Galaxy A14, A24 5G, A34 5G, and A54 5G models to customers at an engaging event held at the Junction mall. The occasion was attended by Ms. Rehema Nyambura, the Product Marketing Manager at Samsung Electronics, and Chandni Verma, the Marketing Manager at Watu Simu.
Samsung has established dominance in the smartphone market by partnering with device financing companies such as Watu Simu, M-Kopa, and SunKing to make their products more accessible. In Q4 2022, Samsung accounted for 31.7% of the smartphone market share in Kenya, according to research conducted by IDC. Samsung utilized its distribution network through asset financing to enable customers in Africa who are underserved by traditional banking systems to purchase products such as smartphones.
Speaking at the launch, Ms. Rehema Nyambura Product Marketing Manager East Africa said, “We believe device financing is a key driver in making our products more accessible to consumers, and it has played a critical role in helping us maintain our market position and stay competitive.” He further went on to say “The A series is a key part of Samsung’s strategy to offer high-quality devices at an affordable price point, and we are committed to making the A-series available in Kenya. We believe that offering high-quality devices at an affordable price point is essential to our success and meeting the needs of our customers”.
Companies must develop flexible payment options that suit the daily income of the average Kenyan to enhance user accessibility in the long term.
The latest additions to the popular Galaxy A series are designed to enable users to shoot steady and high-quality videos, see clearly even in bright conditions, and enjoy longer battery life, lasting more than two days. The Galaxy A54 5G and Galaxy A34 5G produce stunning images with clear quality, even in low-light environments, utilizing Samsung Galaxy’s Nightography and AI capabilities. Whether users want to capture the perfect selfie or engage in smooth video calls, the Galaxy A54 offers remarkable detail with its 32MP front camera.
Furthermore, the A series range of devices produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilization (OIS) and video digital image stabilization (VDIS). Users can be confident about capturing awesome content, even with unsteady hands or when filming on the go. For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size
The Galaxy A14 boasts an enhanced, wider and sharper display with a 6.6” FHD+ large display and high resolution for immersive viewing. This is an improvement on the Galaxy A13 that it replaces, which had a 6.5” HD+ display, while the Galaxy A34 and A54 feature immersive Super AMOLED displays, measuring 6.4-inch on the Galaxy A54 5G and 6.6-inch on the Galaxy A34 5G. Both displays have been upgraded for astounding outdoor visibility, even under bright sunlight. With the enhanced Vision Booster and a 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.
Overall, Samsung’s approach of offering financing options to customers, combined with its alluring product offerings, has helped it to cement its position as a leading player in the electronics industry. The Galaxy A series comes in three color options, including Awesome Lime, Awesome Graphite, Awesome White and Awesome Silver available at any authorized dealer stores nationwide.
