Social media and digital marketing are incredible tools for small businesses who are looking to grow their audience and their customer base. With more than 2.2 billion people using social media on a daily basis, the potential you have is literally uncapped.
With that in mind, here are 6 social media marketing tips for small businesses:
Make Sure You Have A Social Media Strategy In Place
The first thing you need to do when thinking about how you’re going to use social media to help improve your business, is set up a social media strategy. Whilst this may be difficult for those that have no social media experience, taking the time to learn the basics could really benefit you. If you don’t have time for a crash course in social media, you could potentially hire a social media expert to help you create a plan instead. For tips and tricks on creating your own social media strategy, you can visit this handy guide here.
Use Instagram, Twitter and Facebook To Build A Community
If you want to excel and social media, one of the best things you can do is start to build a community. This means that rather than having followers, you have a group of people that support you no matter what you do. Whilst this is a little harder for brands that don’t have a ‘person’ behind them, for those small businesses this is a great tactic to use.
When using social media platforms like Instagram and Facebook, make sure you’re aware of the best Facebook etiquette for business.
Set Up Facebook Groups To Support Your Community
If you do manage to create a community that surround your business, why not set up a Facebook group where they can meet and chat amongst themselves? Facebook groups are a great way to target people that you know are already interested in your brand, nurturing them until they become ‘unoffical’ brand ambassadors for you.
Consider Pay Per Click Advertising To Increase Your Reach
Pay Per Click Advertising is another popular strategy for those that want to get in front of a specific audience. Using targeted demographics you can ensure your social media posts are appearing in front of people that will be interested in your products and business. Whilst it can be expensive, it has incredible ROI.
Use Pinterest To Increase Clicks To Your Site
Pinterest is an amazing tool for those businesses that create a lot of evergreen content. Whilst it is often used as a platform to share pretty pictures, a wide group of people are now using Pinterest as a search engine. If you’re creating regular blog posts that you know will perform well on Pinterest, taking the time to pin them to a number of boards could bring a lot of traffic your way.
Remember, You Get What You Put In
Finally, it’s important to remember that you get what you give when it comes to social media. If you’re not taking the time to engage with people in your target audience, the likelihood is that they’re not going to engage with you. You can’t just post an expect people to like it.
Are you struggling with your social media strategy? What can you change? Let us know in the comments section below.